Save my name, email, and website in this browser for the next time I comment. What Makes a Good Brand Name? Distinctive: It is unique, memorable, and stands out from your competitors. Accessible: People can easily interpret it, say it, spell it, or Google it.
Even if you have an unusual or bizarre name, it must be understandable. Future-proof: It can grow with the company and maintain relevance—and be adapted for different products and brand extensions. How to Find the Right Brand Name Finding a good brand name can be exhausting, infuriating, and thrilling. This includes: Purpose: Why do you exist? Vision: What future do you want to help create? What does the future look like? Mission: What are you here to do?
How do you create that future? Values: What principles guide your behavior? Step 2: Look at Your Differentiators Understanding what makes your brand unique is the key to finding a brand name. Descriptive: A name that describes what you do or make, such as General Motors.
Metaphor: Mythical, foreign, or imagery-heavy things, places, people, animals, or processes, such as Nike or Patagonia. Magic spell: A name that is a portmanteau two words together or a real word with a made-up spelling, such as FaceBook or Flickr.
A few extra hacks: Use Onym for more naming exercises, word etymologies, vetting tips, and a ton of other stuff to help you find the best brand name. Use Panabee to search domain names, app names, and company names, get alternate suggestions, and see related terms.
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Don't have an account? Activate your subscription. One benefit of using a focus strategy is that businesses can build loyalty in their given segment. While businesses that choose to focus on one smaller segment of an industry may not have the leverage with suppliers that other organizations may, they generally have more intimate knowledge of their target customers and are able to tailor their products or services to them, and therefore charge greater prices or enjoy greater loyalty.
While your over-arching statements like mission, vision and principles give your long-term direction, there still needs to be something that lives in between those statements and the decisions you make to bring them into fruition. With an obvious strategy, you have the structure needed to decide between different objectives and tactics that make up your action plan, and lead your organization to victory. Your Website. Save my name, email, and website in this browser for the next time I comment.
A FREE downloadable guide to learn the basics of Key Performance Indicators with example metric sources for ever department of your organization. Communicating Strategy. It is much easier to commit to a change when you have alternative names to consider that solve your communication issues.
Know what you are trying to say before you name it. Naming is a highly emotional issue that can be hard to judge objectively. By first agreeing on what your new name should say, you concentrate your efforts on choosing the name that says it best.
Avoid trendy names — By definition, these are names that will lose their appeal over time. Made-up or meaningless names will require more investment to build understanding, memorability and proper spelling than names that have some inherent meaning. Compare the immediate meaning and relevance of names like Google and Amazon to empty vessels like Kijiji and Zoosk.
Avoid names that are too specific.
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