The path to luxury In , the Swatch Group acquired Blancpain , one of the oldest watch brands in the world, thus adding a prestigious and traditional company to the group. However, Blancpain remained in the manufacture of mechanical watches, despite the trend to quartz watches.
It was decided that Omega should move into the luxury market to compete directly with Rolex. This was done by drawing on resources from Rado, which had come to embody a futuristic spirit and had made a name for itself, most notably in China. Soon Omega would assume Rado's position in the Chinese market, while Rado and Longines would be repositioned as entry-level brands offering affordable luxury. All four offered excellent craftsmanship and a history rich in tradition, but had not yet found their own niche in the watch market.
Using the marketing know-how of the Swatch Group , the companies became internationally renowned. This went hand in hand with the centralization of movement production within the Group during the s. The Swatch Group also made its mark in the distribution of luxury watches. The group quickly began to set up boutiques for its major luxury brands. In , an agreement was signed with Tourneau to establish multi-brand boutiques called Tourbillon in exclusive locations and luxury department stores, where Swatch Group watches would be distributed.
Hayek remained an important voice in the Swatch Group and brought his family into the company. In , Nicolas G. His grandson, Mark A. When Nicolas G. Hayek passed away unexpectedly in , his daughter, Nayla Hayek , took over as President of the Executive Board. The Swatch Group has continued to grow ever since. Blancpain, which ended with record sales, is expected to continue to grow, particularly thanks to the Fifty Fathoms model. Omega, which celebrated the 50th anniversary of the moon landing , also successfully launched selected exclusive models.
Regarding technical innovations, the group introduced the Nivachron balance spring in This means that every Swatch Group watch is now antimagnetic as a result of using either a silicon or the Nivachron balance spring. This will allow the Swatch Group to continue to stand out from their competition. As the pandemic causes events to be cancelled worldwide, the watch industry is also struggling with the consequences. For example, in addition to the largest jewellery and watch fair Baselworld , the Swatch Group cancelled its "Time To Move" event scheduled for March , however, this will not completely stop the Swatch Group from introducing new watches online.
Given the current situation, however, it remains to be seen when the Swatch Group will present the new models from their luxury brands like Omega or Breguet. Which brands belong to the Swatch Group? Related Posts.
Watch parts in focus: Watch movement It has a number of flattering names: the heart, core, and masterpiece. How a movement works Why are jewels being … Watch parts in focus: Watch movement continue reading. Looking for a Watch? Payment methods Bank transfer. Shipping methods. Most popular Models. Most popular Brands. WatchHunter Enquiry. Our Experts are now looking for your watch. We will contact you as soon as possible. Hayek enters the picture. This merger which Hayek spearheaded coincided with the invention of the Swatch watch that Dr.
Thomke invented; Dr. Thomke was later made as the first president of the newly formed conglomerate. Hayek and his other group of investors took a major shareholding of the Swatch company in , and the SMH would later be re-named the Swatch Group.
These Swatch watches were used with fewer mechanical components as well as outer synthetic parts such as the plastic watchcases and watch straps which came in a wide array of colors, designs, and artwork — even some of the world-renowned artists have contributed to the designs of these Swatch watches.
These very materials made Swatch watches less expensive to produce, therefore translating into higher profitability. But the most important element of the Swatch message is the hardest for others to copy.
We are offering our personal culture. Shop this Swatch watch. The Swatch brand has revived the world's trust in Swiss watchmaking. Following the success of Swatch watches , the group has put together different rebranding strategies for the other brands under their umbrella as well.
Thanks to Swatch, Omega was a brand that was able to reinvent itself as well, with a different strategy and for another price point, and it is one of the most beloved Swiss watch brands today. We at Vintage Radar are huge Swatch fans. We've assembled a vintage collection of hundreds of Swatch watch models , from the 80s until today.
If you want to check it out, head over to our Swatch collection and discover the models that bring you the most joy. Most of these vintage pieces are no longer available in Swatch stores, as they are part of old collections. Discover these Swatch watches in our collection! We're eager to know what your favorite Swatch watch model is! Let us know below what are your favorite designs, and which Swatch watches are already in your collection. Log in Sign up.
Cart 0. Since we are huge Swatch lovers ourselves, we're excited to put together a short history of the Swatch brand and how it made its entrance on the watch market. If you're a Swatch fan yourself, you'll surely find their story interesting as well, so let's find out more about the journey of the Swatch brand!
In order to fully understand Swatch's success in the watch market, we have to first take a look at the watchmaking industry before the emergence of the brand. Up to the s, Switzerland dominated the worldwide watch market. This was mainly due to their extensive expertise in terms of jewelry-making. Back then, watches were expensive pieces, often seen as financial investments, and it was usual to pass them on from one generation to the next. Swiss watchmakers specialized in assembling complex mechanical movements and sold their watches in upscale department stores.
There was a world-wide consensus that Swiss-made watches are the only high-quality watches. To keep up with the new models we add every day, allow Vintage Radar to send you notifications, and make sure to follow us on social media:. Facebook Instagram Pinterest.
Amo o mais fininho de todos. O meu pretinho e lindo.
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