Who is the owner of 2go social network

Ashley and Alan continued working aggressively on it while studying at the same time. We are proud of having a small team supporting one of the largest networks in Africa with over 20 million users. VA : One of the major challenges stifling the emergence of innovative tech start-ups has been undercapitalization, but 2go has grown without sourcing for a penny from venture capital funds.

How was this achieved? We planned on spending the capital we wanted on building a good technical team. Your team strategically targeted the market, carrying out surveys, research and tailoring the App to feedbacks from Nigeria. Why the Nigerian market? The telecommunications market in Nigeria was growing massively and it was obvious to us that if we could provide them with a cheap and effective way to communicate and socialise online, we would succeed.

Feature phones are also very popular in Nigeria and we had gained expertise at developing a great user experience on such handsets. We therefore decided to try and grow the product in Nigeria. ALAN WOLFF: Very important — the scenario right now is that mostly across Africa the mobile phone is the only way for people to reach the internet and thus connect to the rest of the world. This is because the mobile phone is affordable, portable and powerful as a communication device.

We plan on launching in other countries as well as offer our product on more mobile platforms. This means evolving with our users as they shift from feature to smart phones. We work hard every day in order to improve our offering and to satisfy our users. Most companies are focusing on high-end smartphones. Editor: Tamia Adolph. It is a network of millions of people where you can set up your profile, talk to friends, share files and pictures, and meet new people. It does require a network connection which mobile operators charge a small amount less than an SMS.

The mobile application not only works on smartphones, with the mobile app being launched on Google Play in , [8] but it works on feature phones as well, which are still common in African markets. The start-up has remained alert to the needs of its users. Upon realising that many of their users in Nigeria wanted to be able to chat within university communities, 2go created a chat room for each university in the country.

The start-up launched the 2go Ad Platform and 2go Market Research in Co-founders Wolff and Peter self-financed the start-up.